This New Store Dubbed as ‘The Lego of Furniture’ Opens at Ayala The 30th
Some showrooms are literally just for show, you can’t actually “test” and see the products on display in a home setting; but not in Simply Modular‘s newest branch in Ayala Malls The 30th in Meralco Avenue, Pasig City, opened last February 18.
Simply Modular’s second branch is not your typical furniture store. Dubbed as “Simply Modular House,” the Ayala Malls The 30th branch is an Instagram-worthy showroom, designed like your own house. The furniture store is complete with a living room, dining room, bedroom, home office, and a mini bar, all dressed using Simply Modular products.
Laid out like a real home, the store provides its customers a walk-thru of a unit designed with the store’s featured pieces. Instead of simply looking at and feeling the products, the showroom encourages the customers to test the durability of the furniture made out of the modular panels. Don’t be fooled by the colorful pastels and the plastic material of the product, they are actually pretty durable!
Despite being pretty lightweight, the material can support whatever it is you put on top of it. The panels are made of ABS plastic, the same material as Little Tikes®, and can carry up to 200 kilos, so whatever shape or size you are, you can actually sit on the chairs and lie on the bed in the Simply Modular House. You can open the cabinets and move the furniture pieces around and lay them out into your preference.
The showroom also showcases Simply Modular’s panel’s limitless possibilities in terms of its use in forming various furniture pieces, hence the unofficial tagline “the Lego® of furniture.”
Aside from the interactive features of the second Simply Modular branch in the Philippines, the store also spotlights a set of new colors to the existing color selection (pink, blue, green, orange, brown, beige, black, white, and white with black border): light woodgrain, and medium-gray. Light woodgrain panels mimick the appearance of wood, while medium-gray panels are added for a more neutral palette. More than the new colors, wheels and lock sets can now be attached to the furniture pieces for mobility and security.
Simply Modular Ayala Malls The 30th is open from 11:00AM to 9:00PM daily. As a special opening promotion, a 12% discount will be applied to all items from February 18 to March 31, 2018. Follow @simplymodular on Facebook and Instagram for future sales and collaborations.